Branding for UTIHP

Identity created for University of Toronto International Health Program.

The client wanted a fresh new image but still retain their roots and established tradition. This was accomplished by the associating the organization with the oak leaf, a symbol of the University of Toronto. A snake wraps around the vein of this UofT leaf to communicate the symbol of health. The atmospheric crescents and cardinal points on the outside form people extending arms in lieu of the global community and cooperation. Utihp.ca